Why Sell Your Trading Strategy Instead of Only Trading It?
Trading your own strategy is limited by your own capital. Packaging it as an Expert Advisor gives you a product you can license to other traders.
The scalability argument
- ✓ Trading capital has limits. Returns from personal trading are capped by the capital you can put at risk.
- ✓ Software can be licensed many times. A well-built EA can be sold or rented to many traders without needing more capital from you.
Trade it and sell it
- ✓ Keep using it yourself. Licensing a strategy does not stop you from trading it.
- ✓ A feedback loop. Real-world usage across different accounts surfaces issues and ideas for improvement.
- ✓ Diversified income. Licensing revenue does not depend only on your own trading results in a given month.
What buyers look for
- ✓ Transparent testing. Clear backtest and forward-test reports, with their assumptions stated.
- ✓ Risk controls. Inputs for position size, maximum drawdown and trading hours that the buyer can set.
- ✓ Easy setup. Documentation that gets a new user from install to first run quickly.
- ✓ Support. A way for buyers to ask questions and receive fixes.
Traders buying an EA want evidence and control, not promises. Before you sell, plan for:
Important
Selling trading software comes with obligations. Never promise profits, describe past or simulated performance honestly, and check the rules that apply where you and your buyers are located.
Centaurion Labs builds software. We do not provide financial advice or guarantee profits. Trading involves risk, and past or simulated performance does not predict future results.